The Trump Media and Technology Group (TMTG), partially owned by U.S. President Donald Trump, is making a bold move into financial services and cryptocurrency with the launch of Truth.Fi.
In a January 29 announcement, TMTG revealed that Truth.Fi will offer separately managed accounts, customized exchange-traded funds (ETFs), and crypto-related financial services in partnership with Charles Schwab.
TMTG CEO Devin Nunes, who also serves as chairman of the President’s Intelligence Advisory Board, emphasized that the platform aims to protect Americans from financial censorship, presenting it as a free speech alternative to mainstream financial institutions.
This move follows speculation that TMTG would enter the crypto space, reinforcing the Trump administration’s changing stance on digital asset regulation.
Trump’s Growing Crypto Footprint
This is not Trump’s first venture into crypto. In September 2024, he launched World Liberty Financial, a decentralized finance (DeFi) platform that quickly gained traction.
According to Arkham Intelligence, the platform has amassed over $394 million in crypto assets, including:
- 62,000+ Ether (ETH)
- 646 Wrapped Bitcoin (WBTC)
- 19,000+ Lido Staked Ether (stETH)
On January 20, Inauguration Day, World Liberty Financial purchased over $100 million worth of crypto, doubling down on ETH and WBTC holdings.
Trump’s Ethereum Connection?
In a surprising move, World Liberty Financial also secured Ethereum Name Service (ENS) domains tied to the Trump brand, including:
- barrontrump.eth
- erictrump.eth
- trumpcoin.eth
- worldliberty.eth
This has fueled speculation that the Trump family may be planning future crypto ventures, possibly within the Ethereum ecosystem.
Ethereum co-founder Joe Lubin believes these moves suggest the Trump family may develop businesses on Ethereum, but no official announcements have been made.
As Trump Media expands into finance and crypto, its impact on the digital asset landscape will be closely watched, especially as U.S. regulatory policies shift under the new administration.